Scion was the newest division of Toyota, which primarily sells vehicles in North America. This branch of the company was founded in 2002 and aimed for younger buyers with factory custom options, single trim levels, and a simplified purchase plan. Many of their vehicles are sold as Toyotas in Europe and other continents.
Optōmize Scion
Scion offers many custom parts for their vehicles through their Optōmize Scion program. Unlike most factory-name aftermarket programs, this also allows other brands to produce parts which can be bought from the dealer. Some companies which are part of this program include program include GReddy, OBX, RÄZO, and local region-based businesses.